Why trust (not money) makes the world go around

Why trust (not money) makes the world go round

Why does it become difficult for consumers to choose between big brands competing in the same market? Communication and trust is vital to building relationships, and loyalty with consumers….

“There’s so much to choose from…. I’m not sure how they are different… It’s hard to know how to choose, and who to trust”

This was what many parents told me of their shopping experience at The Baby Show, London Olympia, Where I recently exhibited with my Parent Perspectives Ltd ‘hat’ (and T-shirt). We were busy introducing parents to our website and community; helping them to discover their style of relating; develop their parenting strengths, and share their perspective to support others.

It’s about trust.

The transition to parenthood – and subsequent relationship with our children – is influenced by our own experiences of early relationships. We undergo a time of exceptional brain development in the first 18 months; our experiences of early caregiving relationships result in neural pathways that represent a blueprint for our expectations and trust in relationships right the way through to our adult life. If we have been fortunate enough to experience our early relationships as sensitive and available during times of stress, then the blueprint for our future relationships is one of innate trust: People can be relied upon. It is broad reaching. It impacts on how we experience and communicate our emotions for support.

Without significant change in our environment, these are the relationship or ‘attachment’ styles that we bring to all our other relationships, including our children. Research tells us that even with negative early experiences, if we can understand and create a coherent story of these relationships – including our resultant strengths and challenges – we open up opportunities for different experiences of relationships, and trust.

It’s about having a coherent story, and being able to share it.

Why is this important for business to understand? Well, when I heard parents talk about a loss of trust, it got me thinking…have brands also lost trust? Have they struggled to create a coherent story to share? How does this impact on consumer relationships and market share?

I mentioned earlier that trust and relationships remain stable whilst there is no significant change to our environment. The problem is that there has been a significant change in our environment:

The economic crisis has deteriorated trust throughout the system. Banks have reduced their lending; credit for SME’s is sparse, and cash flow is imperative.

Consequently, manufacturers need to create products that will be readily bought by distributors and retailers. Business attitude to risk has changed: It could be said that the risk of innovation is currently being replaced with the safety of brand stretch.

Consumers have less to spend. They are acutely aware of the importance of investing their money wisely. Brand trust is at once more imperative, but jeopardised by the potential dilution of brand values, caused by stretching.

So, what can we do to regain consumer trust?

1.Be human. In everything.

Parents need a high level of intimacy and emotional investment with a brand, if they are to make higher value, higher risk purchases. At the start of any relationship we need to know more about whom that person is, their values, what they believe in, and what we have in common with them. Brand relationship is the same. It needs connection.

2.Know (and live) your own story.

Every company needs to understand their own narrative: where they came from, what their values are and what they want to achieve. Having a good coherent story will give employees a sense of commitment and involvement. They will live and communicate the brand values for you.

3.Tell your story, and have others help you tell it.

Social Media is increasingly the most important platform to engage with consumers, and foster trust. A recent Forrester research report found that 70% of consumers trust recommendations from friends, but only 10% trust advertising. Add to that, an infographic from DiffusionPR – which Jo Middleton of Slummy Single Mummy blog kindly sent my way – and we find that as many as 40% of mums have purchased an item after reading an online post or review about it. Working with bloggers such as Jo (who has a twitter following of 35,222!) is a great way to have people tell your story, review your product, and help build trust in your brand.

4.Presence and transparency.

Your story needs a consistent online presence. The opportunity to co-create social storytelling means that consumers are not just engaged, but involved. You nurture trust, and a relationship that becomes resilient – even in the face of negative brand experience. A consistent online presence helps to respond immediately to negative experience – listen to it and be transparent about any failings. This can change what could become a complete loss of trust (with far reaching consequences) into a briefer lapse of confidence – something more easily rebuilt.

If there was ever a time to listen, reach out, and connect, it is now. If you need help discovering your story, developing your strengths, and sharing your perspective with others – you know where I am!

Dr. Fin Williams is a Chartered Clinical Psychologist, Businesswoman and a mother. She is founder of Parent Perspectives Ltd: A company dedicated to supporting parents to discover and develop their own way of parenting – without the manual. Fin is able bring together the voice of the online parent community, and her expertise in Child Development and Psychology, to work alongside businesses who are really serious about developing their products and brand to nurture better relationships and engagement with consumers. You can contact her through the website at www.parent-perspectives.com, or at fin@parent-perspectives.com


Does freedom of speech have limits?

Does Freedom of Speech have limits?

There is currently a campaign to have a book removed from sale on Amazon and itunes that advocates the practice of hitting children, as a method of training their behaviour. It’s a campaign I got behind quite early on, because I believe that there are limits to freedom of speech; I believe that we shouldn’t be able to publish, endorse, advertise or promote any teachings/training or practices which could cause harm to any sector of our population, but particularly the most vulnerable groups in our population. This includes children.

There has been overwhelming support of the campaign, and I am relieved and reassured that attention is now being paid to the issue at the highest levels: within Government. However, amongst the support, there are also voices calling for freedom of speech and citing censorship as the reason for this book not to be removed from sale.

Absolutely everyone is entitled to opinion, and to have that opinion respected regardless of whether we agree with it. This post is in no way aimed to change the hearts and minds of those want to see this book remain, but it got me thinking….

I spent quite some time replying to the blog post of Sally Whittle – blogger extraordinaire and founder of the MAD blog awards. She is a big influencer with over 10,000 followers on twitter alone. She writes an insightful blog about her experiences as a parent with younger daughter, Flea. It’s one I regularly follow and consistently enjoy. Unfortunately, after posting twice (and a whole evening writing said impassioned posts) neither post was published*. So I decided at that point that I would write again. This time, for my own blog.

The main arguments around censorship seemed to rest on whether something was illegal (incites violence) in which case it should be removed, or offensive (rude and annoying) in which case it should stay. Whilst I can appreciate the views regarding censorship and freedom of speech, I would like to put forward an argument to suggest a significant grey area in the distinction between what is illegal and what is offensive.

We thankfully now live in a culture where it is no longer acceptable to say anything to anyone and hide behind freedom of speech, without having to accept responsibility for the effects of our own actions on the other person. It is not acceptable to suggest that it is down to the other person as to how they hear it, and whether they deem it offensive. We exist in relationships, and are influenced by culture and power.

It is for reasons of culture and power, that I do not think it is not sufficient to dichotomize what is either illegal or just rude. I think there needs to be careful consideration as to the influence, impact, and potential risk of any spoken or written words. Particularly where those words are regarding vulnerable members of society.

“To Train Up a Child” has sold over 670,000 copies since its release. Three children have sadly lost their lives from abuse at the hands of their parents, all of whom claim to have been following the teachings of the Pearls and their book: Lydia Schatz, Sean Paddock and Hana Williams . Whilst i accept that the book is not responsible for those children’s deaths, it adds weight to the argument that “inciting violence” is subjective.

We should consider that the market of parents who believe in corporal punishment, and would be interested in buying such a book and practicing its principles, are also likely be a subset of parents who struggle with empathy for their children’s feelings and experiences. Although the Pearls clearly state that one should not “switch” (spank /beat) in anger, this subset of parents are exactly who would be most vulnerable to react in anger if their child is not obedient / passive / quiet enough for them. The influence of the book is only strengthened by frequent references to religious callings. So we have one side with power, and another with vulnerability.

I am glad that our country increasingly rejects racial and religious hatred (although we have some way to go, I admit); that we educate our children about equality and diversity in a way that our parents didn’t. We are changing because we have been able to recognise that our beliefs were wrong, hurtful, and yes, even abusive. Our culture is still changing through education. However, it is also supported through the establishment of strict boundaries about what is acceptable and lawful / unlawful behaviour, because there will always be a subgroup for whom education holds little value. For our children, I am glad that we have this power.

What I want for our children, our children’s children, and beyond, is to see a change in our culture so that we come to acknowledge that smacking our children creates in them feelings of shame, betrayal, and bewilderment that someone they love could hurt them – just the same feelings an adult would experience if they were beaten by someone they loved and looked to for protection. I want us to celebrate that children have the same right to protection and nurturance as we seek for ourselves. I also want to reinforce the weighty responsibility we have in society to recognise that how our children are raised has significant and wide-ranging impact on their ongoing health, development, and integration.

So, would I call to have a book removed that advocates smacking of children?; a book that has influenced the parenting of over 670,000 parents already; a book that influenced the parenting of parents who went on to kill the child they were supposed to protect; a book that uses religion to justify it’s teaching and strengthen its influence? Damn right I would. I would do it for my children, for your children, and for all the children yet to be born, whom we might still raise in a culture where children have the same value as adults, and can trust in the same protection.

I would also like to thank and direct you to @ADadcalledSpenc and @poshboyblue and @SayingGoodbyeUK for bringing this issue to the attention of twitter!

* My post was eventually published by Sally in the early hours of this morning She told me that it somehow found its way to her ‘spam’ box. There are several ironies that I could draw on this, whilst discussing censorship, but I’ll leave you to create your own!


Want to know the one secret to parenting?

Want to know the one secret to parenting?

 There’s a fine line between a passionate post, and a rant. I may just be about to cross it. I have visions of trying to invoke the inspirational lilt of a southern Central American pastor, with my congregation giving me several AMENs to encourage me. Not the vision of myself when someone takes the last parent and baby space outside of (insert name of large supermarket) when they blatantly don’t have children!

I’ve been a mother for nearly 14 years, a Psychologist for just one more. Whilst I am sure I have not seen and heard it all, I think I’ve heard enough.

I’ve heard enough parenting advice; enough parenting by an associated method; enough parents describing themselves as said associated parenting method mother or father. It’s a label. And, whilst a label helps others garner a sense of understanding, at the worst labels are divisive: They segregate, and isolate.

I’ve heard enough of parent guilt. Of parents criticising other parents because they make a judgment of that parent based on a snapshot of time, an isolated incident, and without true awareness of context. I’ve heard enough opinions about whether or not parents should work or stay at home, or whether one is preferable over the other.

So, today, I want to make a stand. I want to start to take away the labels, to empower parents to feel more confident about their ability to respond sensitively to their child, and act in their best interests with sensitivity – without the manual. Because the secret is, the best thing that you can do for your relationship with your child, is to understand yourself. It may sound glib, but it’s based on sound clinical research, personal, and clinical, experience.

We bring to any close relationship – friend, partner, or our child – all of our previous experiences of close relationships – unconsciously. Our brains lay neural pathways from an early age about relationships. These pathways are like blueprints for relationships: They teach us what they look like, how to act, what to expect, and how to communicate. Most importantly, they teach us about whether or not communicating our emotions is helpful or unhelpful.

As babies, we are born completely dependent on our caregiver for survival. We are hardwired to develop a relationship with our caregiver to maximise our chances of survival. We have to learn very quickly how to get the best out of our parent, in their particular environment, at that time. Babies learn communication strategies to help with this.

In an ideal world, a baby is born into an environment where the parent is not endangered, is well nourished, and supported. Our parent would be physically and emotionally available for us, responding in a timely and sensitive manner to our communications of need. If we are fortunate enough to experience this, our blueprint will tell us that relationships are supportive, enjoyable, and that they can be relied upon to respond to us whenever we need. We learn that our emotions can be tolerated by others; that they are a helpful compass to understand our situation, and for others to know how best to support us

However, if our own parents’ experience of relationships has taught them that relationships cannot be relied upon for support, they may have come to experience relationships as stressful, and difficult to understand. As a result, our parents’ experiences of emotions may be overwhelming, because they have served little use for them within their relationships. In this environment, parents may find our communications as babies difficult to understand, and overwhelming to hear.

If parents are able to understand and sensitively respond on some occasions but not others, babies learn to maximize their communication of distress because, let’s face it, the law of averages means that if we ask more often, the parent will respond more often. If, on the other hand, our parent finds it impossible to understand our communications and overwhelming to hear our distress, so that they rarely respond sensitively, we learn as babies to reduce our requests, and shut down our emotional responses. We learn that the way to get the best out of our parent is to be ‘good’: undemanding, quiet, and cute.

Now I realize that whilst reading this, you may all be feeling that perhaps ignorance is bliss right? Five minutes ago, before you knew this, you may not even have considered that your experience of previous relationships could influence your parenting.

This runs the danger of being like a potentially red bank balance that you feel helpless to do anything about, so why even bother to open the statement, right? Well, no.

There is one thing that you can do that could improve all your relationships, especially the relationship with yourself as a parent: Understand yourself.

Clinical research tells us that without a significant environment change (and following a set behavioural parenting method does not constitute environmental change) our relationship or ‘attachment’ style stays globally stable. However, our brains remain flexible right the way through our adult life. There are two ways in which we can modify our expectations of relationships:

  • Experience being in a relationship with someone who is consistently available for you, and is sensitive to your emotions in times of stress
  • Explore how your own experiences of relationships have impacted on yourself, your values, your choices, the way you deal with things for better and for worse – you’ll find a great exercise to help you with this in our toolkit here

Being able to create a coherent story of your relationship experiences and the value and impact they have had on your life, for better and worse, can help you to remain more mindful and empathic about other people’s potential experiences, including your baby’s.

This is the secret to parenting: Whether big or small, tiny or tall, tantrum or teenager (or both) being able to put yourself in their shoes, understand what their experience might be, and help to digest, contain, and surround it in a way that makes it easier for them. This is the only thing you’ll ever need to know.

We do all still need support though. But the support should be a listening ear. Someone who will share your ups and downs, and empathise because they did a similar thing last Tuesday. Not give you advice that leaves you feeling guilty because you didn’t follow it ‘that night when it was all too much’ (you’ll find a great community here)

There’s two small words that most of the parent-coaching world seems to have forgotten to say very loudly and repeatedly: ‘Good enough’. It means that parenting is not about avoiding the pitfalls and protecting your children from the slightest distress or frustration. It’s about recognizing that sometimes things go wrong, and that’s ok too. Helping our children experience and cope with distress is actually what makes them more resilient for the future.

I realise in the course of writing this blog, my tone has become less of a rant and a more contained quieter demonstration. Less of the Pastor, and more of the speaker at the WI meeting. I could frame this as my emotional regulation kicking in and getting down from my high horse. But, I’d also like to think that I’ve recognized that my congregation may be the friends I haven’t yet met. The community of parents that is now more possible, since we abandoned labels five minutes ago, and that maybe I don’t need to shout anymore to get my point across.

Perhaps you could help to share to get the point across!

Trust, Relationships and Maternal Mental Health

Why trust is so important when talking about emotions

 Yesterday, Netmums, in association with the Boots Family trust, and Tommys charity, released a report of their research into Perinatal Mental Health. 1500 mums and 2000 health visitors contributed their experiences of symptoms, support, and recovery.

 There were some glaring statistics that came from the report: 30% of mum’s would never tell a professional that they were finding things difficult and 34% of women feared that their baby could be taken away if they admitted any difficulties.  While i recognise that it was also reported that 25% of women would approach a health professional first, other statistics in the report also say that 15% of women experienced their midwives as unfriendly, and a further 23% felt that their midwife or health professional couldn’t help them.

So what does this mean?

Well i don’t believe it means that we have unhelpful midwives in the NHS. Far from it.

Although Midwives report that they do ask either the “whooley questions” (a couple of questions designed to screen for emotional wellbeing struggles) or use the Edinburgh Postnatal Depression Scale (a short questionnaire with the same purpose), they also acknowledge that they struggle to feel confident in talking to mum’s about their emotional wellbeing. They feel more confident discussing their physical health.


Well i can think of a couple of reasons maybe. The “System”, relationships, and fear of accountability. Well that’s three – but who’s counting?

The System

It is rarely possible for a midwife to remain with a mum throughout her care. Often they work as part of a team, and depending on when your checks are, you may see a different midwife each time you visit your surgery.

Midwives report that there is significant time pressure in the consultation to assess the health of the mum, and the health of the baby, and in an increasingly litigious society i would speculate that this is a main concern, over and above the experience of pregnancy.

Midwives also expressed a concern about the lack of resources in Perinatal mental health, and therefore felt reluctant about opening up a conversation that they didn’t feel able to help with:

In this case, the limitations of the system, produce a barrier to developing good relationships with the women in their care.


 Good relationships are key to developing trust. And –importantly – vice versa.

Relationships are two-way. Our expectations of relationships, and whether people will respond to our needs in a helpful way, has roots in our very early experiences of relationships with our own caregivers: These early relationships give us a model, or template, for what to expect from relationships right the way through to our adult lives. If we have had experiences that either people were generally unresponsive to our needs, or inconsistently available to us, then it impacts on the ways in which we feel able to access support. In times of stress and transition, it is these templates that come to the fore most strongly.

What really struck me from the report, was that less than half of the women reported that they would go to their partner first for support. This, I find one of the most important statistics in the whole report (yes, worthy of putting in bold font!). What is it that prevents women from seeking support from the person in their lives who (ideally) shares the most intimate connection with them?

50% of women attributed the main cause of their symptoms to a sense of isolation. (and I think this is the second most important statistic in the report) which may go some way to evidencing the difficulties that women experience in reaching out. Other factors that impacted were traumatic birth, financial or relationship problems, and the experience of an unsettled baby.

Interestingly our culture around perfect parenting, also played into women’s expectations of themselves and experience of mothering. This is something we as women are all responsible for, and needs to change.

By way of evidence, the report also found that the support of loving family and friends, and a bit of time, was just as helpful as any medication (I would argue more helpful in the long run)

Fear of Accountability

 It’s controversial, but for me it’s the ‘elephant in the room’, so I’m going to raise the question: Is one of the barriers to good relationships and communication between a midwife and the woman she cares for, due to fear of knowing?

Outrageous!, I hear you cry, but let me explain.

We’ve already established that the system is a big problem: lack of time, pressure of prioritizing physical health over emotional wellbeing etc.

And, we’ve also talked about how it may come to be that women find it hard to express their emotions.

But is it also hard to hear?

As a Clinical Psychologist, I know through experience that sometimes it can be hard to hear. I know that if it wasn’t for good supervision from other Psychologists (who we use for exploring the impact of other people’s distress on ourselves and our therapeutic relationships with people) then I would find it really hard to hear. What’s more, I’d find it hard to keep asking the questions.

The report found that although every midwife reported that they asked after women’s emotional wellbeing at various stages through their care, only 10% of women were able to recall being asked. Why the discrepancy?

Yes, women may have found it hard to hear that someone was concerned for their welfare – but I can’t accept that 90% of women felt this way. Perhaps also it is possible that Midwives found it hard to ask in the right way, for fear of the response.

I think partly this is because of a death of services for midwives and health visitors to refer on to, but I also wonder whether some of this may be fear of accountability.

What happens for a midwife or health visitor, when the women they are caring for tell them that they are struggling with their emotions? Midwives know the research surrounding the links between anxiety, depression and infant mental health. If they feel there are no other services to refer on to, would they feel that the responsibility therefore lays firmly with them?

Depending on the availability of emotional support for Midwives and health visitors within their role, I would think that the responsibility for a woman’s emotional wellbeing, and potentially the emotional wellbeing of their child, may just be too much to bear. I certainly know that without support in my role, I could find it too difficult.

I don’t think this is wrong. I think it’s human. But it needs addressing.


 So these are my interpretations of the report. Not fact, just opinon: I would like to see changes in the NHS system where women could be allocated a midwife, spend the time to get to know her, and build a relationship of trust.

I believe there needs to be more emotional support for midwives and health visitors in the role that they do, and more widely available NHS services for Perinatal Mental Health, so that frontline staff do not feel so isolated in their roles in caring for women.

I also would like to see more support antenatally to help women and (ideally) their partners really understand how the transition to parenting may affect them both, and how understanding themselves and their relationships better, will also help them to understand their relationship with their baby (ahem – sorry for the promotion *shuffles feet across the ground* you’ll find more info here ) and make it easier to communicate for support as and when they need it.

 Finally, My heartwarming end to this lengthy blog, is to share with you my recent experience of a twitter conversation between mums around the thread that @MotherAndBaby posted about women’s experience of their Postnatal Depression care, which I think completely encapsulates what we need to find more of.

@littlemissevec in her conversations with both @michelle_c1976, and @monsteratemymum, was kind, supportive and empathic. They talked together briefly about their experiences (within 140 characters!) and most importantly shared the sentiment of support. It goes to show that you can live miles apart, but still find connection with someone who cares. And for that reason, I want to thank communities like Netmums and Mumsnet for giving parents the opportunity to find support, laughter and joint experiences with other parents – even without having to leave the house

I believe that it is fundamentally our connection and trust in others, that really makes us resilient.

What is maternal instinct, anyway?

 Maternal instinct. It’s a term that I hear a lot. It’s something that ‘kicks in’ apparently. Which to me suggests that it lies dormant at other times in our life, waiting only for the moment when we have a child in our arms. Even the term “instinct” suggests a genetic trait: something already programmed and predetermined before birth.

Apologies to the dads reading this; It is a shame that there is not an equally popular ‘paternal instinct’ phrase, but it does exist, so read on!

Maternal instinct is intended to refer to the sense of gravitational pull a mother feels to her child, and her child’s welfare. It is often relied upon to ensure the safety and security of a child: because the maternal ‘instinct’ will immutably drive the mother to respond to their child’s needs.

However, i’m not convinced there is a Gene for maternal instinct. Our ‘instinct’ to respond to our baby’s needs is essentially shaped by a number of factors: It comes from the interaction between our temperament, our experiences of early relationships with caregivers, and our neurochemical environment in that moment.

I won’t go into significant detail here, but the interplay between early experiences and brain development, actually impacts on our neurotransmitters. In an ideal environment, labour, birth, and ensuing milk production is associated with increased levels of Oxytocin release. This feel-good chemical helps to establish maternal and paternal bonding behaviour (As dad’s spend more time with their babies, they too release increased levels of oxytocin, and become better at understanding their baby’s communications –  see here). However, difficult experiences of early relationships can result in unusually altered responses to stress and cortisol, and this could impact on how effective Oxytocin can be in producing the right levels of homeostasis needed to promote parental bonding.

So what happens if you are a parent who has had difficult experiences of early relationships? or you feel depressed or anxious after your baby is born?  you may have the experience that it becomes hard to trust your instincts.

Does that mean your only option is to rely on other people’s advice to raise your child?

I don’t believe so, and neither does the research.

Overwhelming research reports that It isn’t what happens to us that determines how we will feel as a parent, it’s how we make sense of and understand what happens to us that it is most important. Understanding our own experiences can really help us to understand – and empathise – with other people’s experiences, including our baby’s.  Being able to integrate and make sense of our experiences provides us with a greater awareness and understanding of our feelings in situations. This increased awareness allows us to be more conscious in how we respond, and this can actually help to build new neural pathways. Read more on this here

So perhaps with all this increased awareness, we might also start to recognise the many strengths that we have developed throughout all of life’s up and downs. Couldn’t they also be useful?

it is important to recognise not only the things we find challenging, but also the strengths that we have developed throughout our life, in coping with difficult challenges. Unfortunately, it seems our parenting culture has developed a discourse that maternal ‘instinct’ is a natural and immutable thing. Therefore, an instinct that does not necessarily improve our parental behaviour is seen as unnatural.  As a result, i think parents find it hard to seek support, and harder still to recognise and use the strengths that they have in order to help with parenting.

I am a strong advocate for what could be called ‘instinctive parenting’: The idea that you follow the feelings and drives that your baby’s communications and needs raise in you, in order to parent effectively and build a good relationship with your child. I’m also a strong believer that even if your own experiences and feelings seem to produce confusion in your ‘instinct’, it is possible to build that good relationship through understanding, awareness, playing to your strengths and having support.

The transition to parenthood is one of the biggest transitions we make in our adult lives. It is thought that significant transitions are times when significant change and development can occur. Perhaps if we were all a little more aware of what our ‘instinct’ actually looked like, we would have greater opportunity to also increase our understanding and awareness of how our ‘instinct’ developed, what our likely challenges could be, and – most importantly – what our strengths are.

So rather than me having to use the term ‘instinct’ (in annoying inverted commas) perhaps we could start to call it understanding parenting? now suddenly it’s a descriptor rather than a diagnosis or method, and maybe this could help us all to move away from the idea that there is any set way of parenting. If you want to learn more about what your own ‘instinct’ (sorry) or understanding is, click here

Why Attachment Theory is not Attachment Parenting…

Ok so you may be wondering what all the fuss is about Attachment Theory?

If you’ve heard anything about attachment, it may be the controversial arguments about attachment as a parenting practice. Well, the theory is much broader: There is really good clinical evidence to demonstrate how pivotal Attachment Theory is in explaining the neuropsychological development of social and emotional intelligence in our children.

Social and emotional intelligence is fundamentally what underpins our happiness. We live in a culture defined and understood by our relationships with other people. Our ability to trust and rely on these relationships, and have the emotional intelligence to understand other people’s feelings, impacts on our mood, self-esteem, and how we cope with challenges. Ask any business  leader and they will probably agree, our ability to communicate is also fundamental to the achievement of traditional success.

Now ask yourself: If you could choose anything for your child to experience, what would it be?

Health? wealth? happiness? all three? Well i would go so far as to say that Attachment Theory could explain how all three could be considered linked.


Babies are born into the world completely dependent on their caregiver. They cannot independently find food or shelter. Their only chance of survival is to gain maximal care and proximity from their caregiver.

As a result babies’ brains are tuned into developing relationships with their caregivers: Research shows that babies demonstrate a preference for images of faces, over any other image.

As caregivers, our own neurotransmitter systems are also set up to release and receive chemical messages that promote feelings of affection and bonding behaviour with our babies. Together, the expectation is that a caregiver will feel love and affection for their baby and work hard to protect and nurture them in the best way.

Sometimes, environmental – and neurochemical – factors interrupt this process, and caregivers can find themselves struggling to feel an affectional bond developing between themselves and their baby. As a result, babies develop strategies (referred to as insecure attachment strategies) to either minimise their distress and communications, or intensify their distress and communication, to try and improve the opportunities for the caregiver to sensitively respond.

This is the important bit: ‘Insecure’ attachment strategies are not ‘wrong’ or ‘abnormal’ or ‘pathological’: They are adaptive. They represent the communication style that exists between that parent-infant duo. It’s this ‘style’ that helps them to maintain a relationship with each other.

The pathways or ‘roads’ of experience that develop in our babies’ brains come to represent a kind of template or understanding and expectation of other relationships. In this sense, early sensitive caregiving is likely to lead a baby to expect that all relationships with adults can be trusted to be reliable and available when needed. As a result, these babies are more likely to develop into children who are more able to explore with confidence, and not need the physical closeness of their caregiver as much. This confident exploration gives children abundant opportunities for new experiences. New experiences lead to new pathways, and a wider network of cognitive connections.

Although insecure attachment is adaptive, the effort that goes into maintaining a relationship under difficult environmental and neurochemical circumstances, means that these infants can often develop into children who are either more concerned with the physical closeness of their caregiver, or who have dampened their outward need for connection and caregiving in order to maintain their relationship.  Both of these styles are likely to lead to less interested exploration in what the outside world has to offer, and therefore less value for new experiences, and ultimately less developed cognitive connections.

Without any change in environmental circumstances, our attachment style remains stable into our adult life, and also predicts what we come to expect from our relationship with a romantic partner. If you struggle to trust in the availability of this relationship, it is more likely that you will find it difficult to communicate your feelings in a way that can be easily responded to. It is also likely that your attachment style will continue to impact on your relationship with your baby. This is often how attachment styles can be continued across the generations.

The good news?

No matter what your attachment style (or PP badge), overwhelming research evidence has found that it is not the experiences that have happened in someone’s life that predicts their attachment style, but how they have made sense of them.

There is good evidence to believe that there are different types of secure attachment: Secure attachment that has resulted from sensitive and responsive caregiving; and ‘earned’ security, which has resulted from someone who has been able to create meaning in their experience: They can understand the impact that it has had on their development, and hold a balanced (good and bad) viewpoint about it. This understanding actually encourages the brain to hold greater connections across both brain hemispheres. It is thought that greater connections between the two sides, helps to aid the processing of new situations and relationships, and foster a greater sense of empathy and understanding for how others may be thinking and feeling. In turn we find greater emotional connection with others, including our own children.

Narrative research (research about how people story their lives) has been developing these ideas into many therapeutic techniques that focus on helping adults and children tell stories about their experiences. In turn, they are able to make sense of these experiences in their wider understanding of themselves and others.

If there was only one thing that you could do to try and safeguard your child’s future happiness, then i would suggest that you spend some time reflecting on how your own life experiences have impacted on who you are today – with both strengths and challenges – and how this impacts on your expression of feelings and needs, and your sense of connection with others around you.

If you’d like to find some extra support with this, come and explore here